September Mobile madness
One of the most cherished months of the year, as it presents clear skies and the last of the warm weather for the year.
It also seems to be the month where every mobile provider reveals their new hardware, on the cards so far:
The current rumour going is that they are to announce an ‘edge to edge’ screen (think no bezel on the side) that will no doubt be attached to superlatives such as ‘engrossing’. My hope is that Motoblur (Motorola’s Android UI layer) is further improved, perhaps further in line with Google’s Android HIG.
The phone maker from Espoo has really taken a pounding over the last year, dumping Symbian, Meego, Maemo has cost them market share and revenue. It needs to show some fantastic devices that grab both the industry, consumer and carrier mindsets like no other.
The Kindle fire was a small success, estimated at 5 million sold in the USA, it was a fairly decent first attempt at a tablet and the high quality Android tablet to compete on price. It was hamstrung by a lack of international presence and a poor OS as a starting point (Android 2.2 Froyo). I am hoping that the devices (I am aiming for two) revealed offer competitive specifications, a fair price and is available in more than just the USA. The main thorn in Amazon’s side? The Google Nexus 7, which at £159 is a quality device from a known brand at a great price. All statements that we used when the Fire launched last year. One thing is clear – Amazon will need to show something more than just price to maintain interest in its tablet line.
Want to know why everyone is suddenly announcing hardware in the first week of September? Look no further than the undisputed king of the revenue ring, Apple. Next week they will be unveiling their latest iPhone and perhaps a new iPad Mini (though the iPad might be revealed at another event this month), with a rumoured 4 inch screen, micro dock connector and slimmer profile, the next iPhone is all about refining the concept of what Apple think is the best phone.
2011 was a Tumultuous year for HTC, from massive profits to disastrous losses, 2012 offered a new vision focussing on core handsets tried to stem the tide but failed to ignite consumer demand. Choosing to anounce in the same week as Apple is a risky move, anything unveiled could get drowned in the coverage of the next iDevice. Personally I hope that they continue the unique design philosophy set out by the One series of phones combined with a new streamlined Sense UI. As the only way they can succeed in this crowded market is by showing users a distinct reason to invest.
Regardless of what platform you support, the next few weeks will offer something for everyone.
I love September.