Quick blog: Low cost iPhone?

A new year and an old rumour once again rears its head, no not that 2013 is the year of Linux on the desktop, that Apple will finally release a low cost iPhone. Its a risky move for Apple, as they rarely (if ever) attack the low end markets with their products.

But I wonder, what if?

From my point of view, if they release a iPhone mini/nano in the $150-300 price point in all iPhone regions, then its game over for most manufacturers as we know them. LG, HTC, Sony, et al all have mobile products that haven’t found traction with the consumer and have no real answer to a low cost iPhone.

The question is, would they cede the mobile market to Apple and go elsewhere? If the main market is no longer accessible would we see them return with targeted niche products?



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